With economies expanding and the global customer footprint evolving, businesses need to be imperative about their core decisions and strategies. To keep up with the upcoming market trends, primary market research is a key necessity for every company to launch new products or restructure their old offerings.
Researchers at Market Insight Solutions bring the best of industry knowledge with an intrinsic understanding of cutting-edge research techniques to clients. We aim to provide end-to-end service offerings in qualitative, research, and digital arenas across the life cycle of a brand. Get in touch with us for your primary market research service requirements.
What We Can Do
The team comprises account management experts, marketing science groups, R&D professionals, and research methodology experts who come equipped with years of technical expertise. We cater to our client’s needs in diverse brand communication tracking, product optimization, and innovative marketing. Our modeling capabilities are the best in the market. At MIS, we decode the complex scenario of economic changes for your product and services.
Outsource Primary Market Research Services to us if you want to keep a tab on trending shifts in the market, identify new business models, and explore multiple opportunities for your products. Let’s take a closer look at our respondents whom we interview to reach the core issues of the market.
Respondent Type
- Policy Makers and Decision Makers
- C-Level Executives of leading players
- Managers
- Channel Partners
- End User
Research Design
What Makes Us The Key Differentiators For Primary Market Research In The Market?
- Highly Customized Survey Designs – We understand your business requirements in detail to plan the right hypothesis setting and analysis framework. The aim is to fulfill the objectives with the right methodology.
- Multiple Techniques of conducting primary market research – We don't rely on any one method to find the right data set. We focus on customizable options which suit your demography the best. Direct mail questionnaires, telephonic interviews, focus groups, and behavioral observation are some of the standard methods to conduct primary research.
- Skilled Resources – With the help of our skilled professional team, you don't need to hire full-time researchers for your organization. Additionally, our quick turnaround time adds to the list of benefits.
Want to outsource your primary & secondary market research service – Contact our experts for the right insights
Why choose the Qualitative approach?
Market Research is a crucial process before you start investing in the marketing of any product. Some of the basic steps include – creating an effective outline, further conducting a SWOT analysis. Then accordingly, amend your products and services to cater better to your market. Qualitative market study becomes a necessity to understand your demography better, and it assists in creating a marketing plan which does not waste your efforts or budget.Qualitative Market Research for New Launches –
Plan a new product launch in a new geography or bring a competitive product in the same category as your competitors. Qualitative Market Research acts as a comprehensive beta testing method to create an ideal marketing plan for your new product launches. Let’s explore what you can learn from this method.- Current Demand for the product
- Availability of Alternatives
- Consumer Buying Behaviour Analysis
- COVID -19 Impact on purchase decisions
- Market Entry Strategy
Why choose Quantitative Market Research?
It is the best way to understand real-life issues by quantifying the data. Answering problems with the quantification of data helps in concluding the study’s purpose. The data collection method starts from kiosk surveys, systematic observations to telephonic and face-to-face interviews. With the data collected, you can articulate facts and reveal consumer or buying patterns. Some of the commonly used methodologies by the MIS team –- Descriptive Research
- Correlational Research
- Experimental Research
- Survey Research
Customer Satisfaction makes and breaks brands. It is a critical tool today to stand unique in the pool of multiple brands. Today the brands that are continuously working towards improving their customer experience always win.
With customer satisfaction surveys, you have access to the data for your next insightful strategy and action. With our strong recommendation, you can be proactive in solving the problems at hand for your customers.
Our Six-Step Process for the Perfect Customer Satisfaction Surveys-
- Whom to interview?
- What are the measurement parameters?
- How to carry out the interview?
- What are the tools to measure satisfaction?
- What do the measurements mean?
- How to make the study effective?
Why Customer Satisfaction Survey?
When was the last time you were happy about a brand? Research suggests that brands witness see double the number of negative reviews instead of positive reviews. Customers today are smart, and they want a product that fulfills their needs all the time. Their changes evolve super-fast, and so the brands need to be. For businesses, it is important today to have a direct touch with your customers. Thus, we need customer surveys that can be tracked and measured. But just conducting a survey doesn’t help, but it should act as the platform to transform wherever needed.
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