Market Size

The global Instagram marketing market size was valued at USD xx billion in 2021 and is estimated to reach a value of USD xx billion in 2027. The Instagram marketing market analysis shows that it will grow with a CAGR of xx% over the forecast period of 2021 to 2027.

Market Driver

The adoption of the Instagram marketing platform market depends on several reasons such as customers' shift toward video-based content throughout the OTT sector and a rise in the use of ad-blocking software. Video consumption has increased dramatically in recent years as a result of the widespread usage of smartphones and 3G and 4G networks. As a result, businesses are developing marketing strategies for video-based content that is streamed across several digital platforms such as Instagram. Television viewing has dropped dramatically in the previous three years, with more people turning to social media sites like Facebook, YouTube, and Instagram. According to Wyzowl's figures, video-based marketing grew from 63 percent in 2017 to 81 percent in 2018, as television watching fell by 50 percent among the 18–26 age group in 2017. In 2017, the world's mobile video traffic rose by 59 percent, according to the Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2017–2022. These figures demonstrate how customers are increasingly turning to OTT and social media. Organizations, on the other hand, are unable to target their potential customers using traditional marketing tactics due to a dispersed consumer base. Consumer demand is driven by product authenticity and the availability of dependable goods and services. Customers are constantly being forced to acquire items through traditional marketing and promotion tactics. Traditional methods might result in a negative brand image. Furthermore, consumers' migration to the over-the-top (OTT) sector and different social media platforms such as Instagram has dispersed the customer base across channels, resulting in expensive marketing costs and little return on investment (ROI). As a result, businesses are increasingly using efficient marketing strategies that reach end customers along with benefits.

Segment Outlook

The segmentation as per type are photo ads, sponsored ads, mapped–guided ads, story ads, video ads, igtv ads, carousel ads. The XX segment is estimated to be the largest segment over the forecast period.  Based on Budget, the market is segmented into below USD 10/day, above USD 10/day. The XX budget segment is estimated to be the largest segment over the forecast period.

Regional Outlook

The Instagram Marketing market research report provides an in-depth analysis of the industry, incorporating quantitative and qualitative data. It includes historical, present, and forecast data of the global market for Instagram Marketing by segment. Furthermore, it provides market size and forecast estimates for five regions, namely Asia Pacific, North America, Europe, Central & South America, Middle East, and Africa from 2015 to 2027. The market for Instagram Marketing is segmented by region and then by country and segment. Estimates show that Asia Pacific will account for largest market share in the global Instagram Marketing market. The key countries in this market include U.S., Italy, Germany, France, China, India, and Japan. The report analyzes supply and demand-side factors affecting the Instagram Marketing market and then evaluates market dynamics affecting the market in the coming years. Qualitative insight available in this report are opportunities, drivers, restraints, and future trends.

Company Profile Outlook

Key companies profiled in this market are covered in this report. Data of all companies are collected through primary and secondary research.

Research Methodology

Instagram marketing market report consists of market analysis including both primary and secondary research. Primary research comprises of the interaction between manufacturers, industry experts, channel partners, and end users, while the secondary research presents an analytical interpretation of relevant published databases, which contains details like company annual reports, and financial reports, white papers, and purchased databases. For single, team and corporate user license, we will provide 15% free customization of the report. However, alternatively, if you are looking for additional data or insight related to the scope of the report, you may purchase the "Customized Research License". Please put an enquiry for the pricing details.

About Us

Market Insight Solutions is a leading market research firm which caters to a diverse portfolio of research campaigns. We are one of the fastest growing research organization led by an extensive team of individuals. Our team has individuals with more than 10 years of experience in diverse research domains. Our strategic insights aim at providing credible and practical solutions to meet the specific requirements of our clients. We offer market studies on basis of facts across cross domains.

Segments covered in the report

Instagram Marketing Market Size and Outlook by Type

• Photo Ads
• Sponsored Ads
• Mapped – Guided ads
• Story Ads
• Video Ads
• IGTV ads
• Carousel ads

Instagram Marketing Market Size and Outlook by Budget

• Below USD 10/Day
• Above USD 10/Day

Instagram Marketing Market Size and Outlook by Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • France
  • Germany
  • Russia
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Indonesia
  • South Korea
  • Australia
• Central & South America
  • Brazil
  • Argentina
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa

Actionable Outcomes

Our Instagram Marketing Market Report offers a thorough assessment of estimations and projections on the market dynamics. Further, it helps in the implementation of these results as they show tangible benefits to business stakeholders and industry entities' decisions as leaders.

Strategic Planning

Every business needs to understand how their product will grow in the forthcoming years. With the current uncertainness due to the COVID-19 scenario, this analysis becomes significant to understand past disruptions and boost the preparedness for the next steps of decision. We at Market Insight Solutions are trying to break down the complex market for the business leaders through strategic insights and resilience in unpredictable situations.

Highlights of the report:

• COVID-19 impact on Instagram Marketing market size
• Instagram Marketing market size, drifts, drivers and opportunities
• Analyzing the regional market for the growth factors, estimated analysis and its penetration to the global market
• Instagram Marketing market size in United States
• Understanding the dynamics of the parent market
• Prime fluctuations of the market dynamics
• Evaluation of the market opportunities
• Historical, current, and projected Instagram Marketing market size from the standpoint of both value and volume
• Market segmentation and comprehensive analysis in the second or third level
• Reporting and evaluation of recent industry developments
• Analysis of market share and developments
• Detailed company profiling of leading companies
• Opportunities to newer markets in global and regional markets
• Analyzing the trajectory line of the business
• Analyze Instagram Marketing market share
• Measures to consider for the Instagram Marketing market